Important considerations when using Wikipedia as an SEO tool.

Using a Wikipedia entry as an SEO tool is for extra online visibility is not always worth the time and effort for a small or medium size brand. To start, the brand has to be notable to qualify and not be quickly taken down. If you hire a writer, he or she needs to have objective information to use, such as news stories and other sources to cite beyond your business website. If there are no other sources, your brand probably is not notable; it does not qualify for an entry.

However, the writer you hire has to be familiar with Wikipedia's guidelines, which are numerous. Brands do hire professional writers; it is difficult to be objective about your own business. While hiring a writer is a good idea, you cannot tell them to rave about your brand or Wikipedia will take the page down. Expect to pay at least several hundred dollars for a person who is familiar with Wikipedia's policies and guidelines and who can write in an encyclopedic style, unlike most content writers who emphasis keywords.

You won't get any link juice from a Wikipedia page either. While the entry will show prominently in search results, all external links have a no follow attribute.

Creating Wikipedia pages for clients is a widely used PR and reputation management strategy. The premise is to push down negative news stories in the search results with a neutral Wikipedia page. Anyone can edit a Wikipedia page; if you work for a reputation management company, you should tell your client that mentions of a lawsuit might appear on their page if the information is backed up by a reliable source. There are services that monitor their client's Wikipedia page for malicious edits. Wikipedia discourages PR firms from creating or editing a client's Wikipedia page due to a conflict-of-interest.