How To Use YouTube Videos for Effective SEO

Search engine optimization primarily exists within two broad categories. The first encompasses technical feats that are applied to the internal workings of a website so that search engines' crawlers will have quality content to parse. The second encompasses social outreach campaigns conducted off-site that draw traffic to the website and consequently convince search engines that the site is actively relevant. A means of expanding a website's public prominence that shares some overlap with the latter category of SEO is the posting of YouTube videos that either advertise or promote the website and its associated business while explaining to laymen how they relate to a certain industry. Even though YouTube is owned by Google, an active YouTube profile for a company does not directly factor into Google's ranking algorithms for the website the company is trying to prompt Google to reward. Nonetheless, the effect the YouTube profile can have on the interest of potential audiences can indirectly equate to more awareness of the website across the Internet. This is commonly accompanied by various external websites creating viable backlinks to the website, which is one of the primary goals of off-site SEO. Producing videos for YouTube and increasing the likelihood that YouTube's audiences will find and view them is a highly involved process that is quite different from SEO, however, so many of the concerns that SEO specialists face for their clients' websites do not apply in YouTube's domain. Videos on YouTube must overcome their own hurdles to achieve what can be described as "SEO" for their possible viewership numbers, and the arbitrary and volatile environment of YouTube as a platform often means that videos can only go viral if they have many views to begin with. YouTube videos' description sections cannot include tags, so websites' owners cannot dump the keywords used on their sites into their video descriptions and expect exposure. The best approach for the company would be to create relatively long videos with titles that include the most important keyword used by the site and write properly flowing prose in the videos' description sections that include long-tail keywords. For more information click here https://www.reddit.com/r/SEO/comments/9q2s7w/whatsyouradviceregardingyoutube_seo/.

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