How to Use Schema and Structured Data for SEO Campaigns

Search engine optimization professionals know just how hard it can be to climb up the ranks of the Google search engine results page. Once you start seeing a client's website getting a nice SERP placement after weeks of internal SEO fiddling and working on getting quality inbound links, you will have good reasons to celebrate; however, landing a rich snippet and getting traffic from it would give you great reasons to celebrate.

Rich snippets are those highlighted bits of information that really get your attention when they appear on the SERP. Both Google and Bing have been increasingly featuring rich snippets in recent years, and they are unlikely to reverse this trend because internet searchers have responded positively. In essence, a rich snippet is a search result that stands out because the search engine enhances in addition to the URL, meta description, and page title. Landing a rich snippet is a feat of technical SEO because you have to play with structured data and make sure that your Google Schema is on point. While having a good grasp on JSON certainly helps, it is more important to thoroughly understand Google Schema and its intent.

You do not have to rank at the very top of the SERP to land a featured snippet. The right snippet will occupy a nice chunk of the SERP at the very top, which is sometimes referred to as "position zero," and which usually results in plenty of impressions and clicks. On Bing, it is estimated that getting position zero along with a featured snippet can result in getting nearly 30% of clicks. The "richest" featured snippet will contain a paragraph, but in some cases a list snippet will appear to be more attractive to potential visitors who are in search of step-by-step guides. YouTube snippets that feature short vertical video clips will rank high on the mobile SERP.

Aside from coding the right schema and structured data, SEO professionals should focus on the ranking keywords and look for websites already displaying rich snippets; the key is to look for the HTML formatting used by the snippet that is already ranking and how well it answers the search query. For more information click here https://www.reddit.com/r/SEO/comments/g5m8l0/ihavearichsnippet/.