Assuming your website design included Google Analytics with your site, it is already installed and you have discovered it contains an overwhelming amount of data. You will not need to use all of the information, however, you have to understand SEO to know which statistics are important. Google Analytics for Mobile Apps lets users track traffic on iOS and Android apps.
Before you start learning Google Analytics, make sure you are running the latest version. If your website's status displays "waiting for google analytics," you need to upgrade the version that you are running, otherwise, it will negatively affect your website's load time.
Google Analytics Academy is the only learning tool that you will ever need to get the most out of Google Analytic. There are specific courses for beginners, e-commerce and more. In addition, the Academy provides links to the analytics community and the Google Analytics YouTube Channel. Google knows more about Google Analytics than anyone else; nevertheless, there other free courses online that will help you understand how to use the data.
Google Analytics is a not just page of data; it offers actionable insights for your SEO and marketing departments. For example, you can check how long visitors stay on each page; pages with high bounce rates will need additional work. You can check where your traffic originates from as well. If you social media department stretches themselves thin posting on multiple platforms, check Google Analytics to determine which platform drives the most visitors to your site. Now you can focus your efforts on one platform.
Remember, Google Analytics' most important benefit is the wealth of information it provides about your website visitors. These are the people you want to cater to; providing them with the ideal user experience. Do this and you will convert more visitors and earn a higher rank in the SERPs.