How to Make Getting Inbound Links Work for Your Website
Inbound links from authority sites will increase your ranking in the SERPs, but emailing webmasters and asking for a link is often a waste of time. Most people go about it all wrong by sending a generic template in a mass email. Publishers of authority sites get these emails all the time and they go right in the trash. To get noticed, follow these steps:
- Find Authority Sites Related to Your Niche
You can also look for sites in a related niche since these won't be direct competitors. If a popular blog talks about designer bags, they may be willing to link to your designer shoe blog.
- Create a Personalized Email
Find the webmaster's name and address them directly. Use LinkedIn or a Google search to find the publisher's name.
- Compliment a Post or Article
Don't just say great information or something generic. Compliment a specific post, article or video and mention why you liked it. Be very specific.
- Find an Area Where Your Target Lacks Information
In the same email or a follow up email, ask if they can link to your site to provide value to their readers. Suggest a specific article or video you created with would benefit their readers.
If possible, create an original infographic, a short video or a blog post with an image that would add value to their readers. Ask if they would like to use it for a backlink.
- Showcase Your Own Site
No one wants to link to a poor quality website. While you need backlinks when starting out, cold outreach won't work unless you have an established site with high-quality content.
Guest blogging is another alternative, but it's time consuming. This is a quick link building tactic that you can use to improve your link building campaign. For more information click here https://www.reddit.com/r/SEO/comments/eknhui/howtogetauthoritybacklinkswithcold_email/.