A person who is employed by a company in the financial and immigration areas needs to find keyword for their target audience. This person feels like doing so is getting more and more difficult. Their business provides loans for people who have a United States visa. The individual feels as if they have exhausted the useful pool of keywords. They currently use Ahrefs and Consumer Insights in order to find their keywords for SEO, but they wanted to know if there is another angle to try.
One person replied and said that making use of the 'People Also Ask' snippet in SERPs could be helpful. Another suggestion offered by this person is to look outside of the major search engines for keywords. This is because a person who has a United States visa may not speak English as their first language. What they search for when they are in need of a loan might not be the same kind of word that an American who speaks English as their first language would use in the search bar. Finally, this person also suggested that the original poster might have to try a content-driven strategy or a impression-driven strategy. This would involve market impressions and market awareness.
A different person answered this query and suggested the Google ads keyword planner. They stated that moving up a little in the funnel of keywords could be a good idea if they have already tried the first tier of keywords. This individual also suggested that the original poster consider the user's intention. The poster might have to tap into relevant products and searches and get their products in sideways.
Someone else offered suggestions to use a synonym swapper. This would find similar words that a person who speaks English as a second language might use in lieu of what is obvious to a native English speaker. This person also suggested that the original poster try an API. Another person's suggestion was to use SEM Rush and to see what Google's automatic suggestions are. Another individual suggested using LSI for long-tailed keywords to use in SEO. For more information click here https://www.reddit.com/r/SEO/comments/e8yho7/howdoyoudokeyword_research/.