How Back Links Affect Ratings Given by the Google Crawlers

When Google indexes a website, its crawlers follow internal links and any sitemap that is provided behind the scenes so that it can update its records about the current state of any given URLs within the website's domain that it comes across. Google attempts to parse whatever keywords are unique to a particular page so that it can award a SERP position for that page for each of those terms. The content occupying a given page on the site is ultimately assessed in terms of whether it gives the page high authority as a source of information on a niche topic.

However, even if a website has many pages that would logically qualify for high rankings, they will not be as likely to place so high if the overall domain has not been awarded a high domain authority rating of its own. A large determiner of whether the website can be considered by Google to have a strong rating in that area is whether there are many backlinks on external websites that voluntarily direct their audiences to it without disallowing Google from deriving "link juice" from the existence of those links. Google places a lot of value on the existence of organically posted backlinks because they logically occur when external communities become aware of a website and discuss its merits without having been manipulated into doing so.

It is also entirely logical for a large fraction of a website's accrued backlinks to point to its primary landing page instead of other individual pages because it is likely that an online community discussing the website would do so in a general sense. Google recognizes this trend and deems a website to be potentially high in authority even if the majority of its backlinks are pointing to the site's main page; this is likely because new visitors to a website often look through pages beyond the first ones they open. Therefore, any page on a website will indirectly gain an increase in authority and potential traffic if virtually any of the site's other pages gains an influx of viable backlinks. For more information click here https://www.reddit.com/r/SEO/comments/bvtflk/tryingtounderstandbacklinksdoeshavemany_to/.