Keyword research and analysis is important for anyone that is performing search engine optimization. While programs like Ahrefs can be very useful in assessing the effectiveness of keywords, they can also be expensive. The website owner that is performing their own SEO might want to explore more affordable alternatives. Here are some suggestions for free or low-cost keyword research.SEO Freelancers Getting help from someone that is experienced in SEO doesn't always mean hiring an expensive agency. Website owners can often find individuals who freelance as SEO experts. Many of these freelancers have vast industry experience and can do a very good job. The best place to find SEO freelancers can be on a site like Fiverr. It is even possible to find individuals who use tools like Ahrefs. This is like getting the benefits of the tool without paying the hefty subscription fees. Most freelancers charge a flat rate that is much less than what agencies charge.Google Keyword Tools Those who have a Google account might be surprised to know that the search giant offers many free tools to help webmasters build their websites. Some of these tools are linked to platforms like Google Adwords. The Google Adwords Keyword Planner can help site owners get a basic feel for which keywords do well for ranking and advertising campaigns. The key to using these free tools is to be specific. They are much more effective when analyzing the effectiveness of long-tail keywords and phrases than they are at assessing the power of single keywords. Site owners should drill down to find under-the-radar keywords that are driving a lot of traffic. Group Buys One of the best ways around paying a high price for Ahrefs or a similar program may be to share the cost with others. Because these programs are primarily designed for agencies which employ a team, subscription plans for multiple users are available. Site owners can band together and share the cost of the subscription. SEO doesn't have to be expensive. Site owners just need to be wiling to think outside of the box when it comes to cutting costs. For more information click here https://www.reddit.com/r/SEO/comments/8lbojt/isthereafreealternativetothe_keyword/.