Google's Real-Time Use Of Artificial Intelligence

The notion of artificial intelligence being in common use for many people's everyday tasks originally seemed like a subject that could safely be relegated to science fiction stories. When one thinks of society's current drive to research and advance the human race's capacity to construct artificial intelligence, there is a tendency to envision machines that can interpret situations with what would vaguely resemble creative and human-like thought. However, Google and other search engines can be said to have employed a far more rudimentary form of AI for their services' ranking algorithms for quite some time. These algorithms essentially parse the contents, markup, and technical aspects of any website and individual web page the system comes across and estimate how highly they should rank on relevant SERPs generated for people who would be interested in that content. Google's algorithms are persistently updated in attempts to make the service better at presenting only the most relevant results for a given search query, and SEO utilities and tactics are forced to adapt accordingly to let client websites maintain an advantage over competitors. Marketers predict many ways in which AI will be increasingly tied to both Google's service and what websites rely on to meet Google's demands over the coming years. One commonly posited endpoint is that all "black hat" attempts to fabricate an unfair SEO advantage will be infeasible to even consider because Google's ranking AI will become expertly capable of gauging whether black hat tactics are at play and filtering through websites based on that insight. Aesthetics and video content cannot adequately be parsed by AI at the moment, but AI will likely become sophisticated enough that SEO workers will have to optimize even this content to avoid falling behind competitors. AI is set to become better at interpreting data as it gets updated in real time, so corporations will increasingly rely on AI to improve their moment-to-moment customer service. At the same time, Google can be expected to place more emphasis on having its own AIs grade websites based on how well they can manipulate persistently updated data. For more information click here https://www.reddit.com/r/SEO/comments/av9xie/howisartificialintelligenceaichangingseo/.