Google's Latest Algorithm Update: Here's What You Need To Know.

In late July 2018, Google did an update to its algorithm for ranking websites. The update was given the nickname "Medic." Some sites had a 70 percent traffic loss around July 31. A second update happened at the end of October, with some sites noting an additional 90 percent traffic loss. Many site owners who experienced these traffic drops want to know how many other sites experienced similar losses and if any site managers were able to take action in order to recover their traffic levels. Sites with the biggest drops supposedly rely little on SEO and more on authoritative links. A few site managers have found that adding schema and meta tags to content with factual information helped with regaining traffic. A developer who manages multiple sites noted that updating the information in the footers of contact and about us pages also helped get some of their previous traffic back. Stale content seems to have been a target of the Medic update. If the content has not been updated in more than two years, it dropped in SERP and caused an overall site ranking and traffic drop. Tweaks are necessary in order for that content to regain relevancy in the Google algorithm. Google's algorithm views it as old news and downgrades it, even if it has relevant information. Keeping the site's content fresh seems to help. The freshening of the content has to take place on every page, even if the tweak is relatively minor. Doing some site cleanup may also be necessary in order to move back up in the SERPs and regain traffic. Some minor cleaning of one website corrected its position from page six in the SERP after Medic was implemented back up to page four in the SERP for the same key phrase. Making some connecting links with key influencers in the niche may also help with SERP on Google. A few developers noted that taking the index off of their pages helped with getting traffic levels back to a desirable place. Restructuring content, breaking up longer pieces and adding to short ones may help. For more information click here https://www.reddit.com/r/SEO/comments/9sbnza/anothermedicupdate_post/.