Google Queries Can Result in Links to Website Search Functions

Some websites can discover fairly creative methods of producing pages that will place extremely highly on SERPs for fairly general terms even though these URLs are not necessarily among the organically created pages of content that directly represent what the website can offer to potential customers. This can involve using Google's own services in ways that Google's search engine service does not consider to be black hat in nature even though these methods might appear on the surface to be mechanical manipulations that go beyond what they are intended to allow for.

The owner of an online storefront with an internal search function, for example, can use Google Analytics to measure which particular queries that could be made on its own search function are the most commonly made queries by customers to the site in general. Once an ideal query is found, the owner can save that as a separate page within the website's domain and connect it to the sitemap so that Google's crawlers can index that alongside everything else on the site. That instance of the website's own search feature being saved as its own representative page of "content" on the site would effectively have already proven itself to be a viable search result in the eyes of Google's ranking algorithms. As such, it will quite likely be treated in Google's SERPs as the standout page on the storefront if a Google user queries practically the exact phrase that was used in the internal search feature.

This is likely carried out by many online storefronts because it is not uncommon for certain queries regarding commercial items to result in snippets on Google's SERPs that link to other websites' internal search functions. These instances of these search functions would always be generated as though the same phrase that was input into Google as a query had been queried in the website's personal search function as well. Granted, these pages can be ranked undesirably by Google's algorithms for other reasons; a website's search function can be designed quite poorly in terms of supplying an acceptable user experience, for example. For more information click here https://www.reddit.com/r/SEO/comments/cjtt5f/howdoeswayfairdothis/.