Google-Friendly Schema.org Elements Offer Higher Ranking SEO Flexibility in 2020

Going into the year 2020, the two search engine optimization elements that will likely continue to produce good results will still be inbound links from high authority websites and Schema.org elements. The former needs no explanation, but some SEO professionals have not fully embraced schema, and this is probably because they think it is too strict.

The main benefit of schema, aside from providing a structured data environment that makes sense to visitors, is that Google likes it. The search engine giant may not admit that schema is a solid SEO signal, but many SEO professionals believe this to be the case. When search queries are made on the Google Chrome browser, schema will certainly help websites gain rank on the search engine results page. With this in mind, let's say you are working on a website that contains a knowledge base section divided into articles; each of the topics covered by the articles will open on separate pages. What would be the right Schema.org property to use for maximum SEO benefit?

This is a situation that illustrates why schema should not be seen as a rigid set of structured data. There is no markup for documentation, but this does not mean you cannot use the frequently asked questions property. What about if you are already using FAQ markup on a separate section of the website? In this case, you may want to look at the How To property; however, if there is no question and answer section, you will want to use the FAQ schema for a knowledge base.

It is important to keep in mind that Schema.org is flexible. When you use FAQ, for example, the markup does not have to adhere to the Q&A format. Let's remember that search engine queries entered as questions, particularly those that involve voice search on devices powered by the Google Assistant app, have been trending for a while. Answering these questions and marking them up as structured data can go a long way in terms of pushing websites up the SERP. The How To markup can also help, particularly if the answer includes a step-by-step process. For more information click here https://www.reddit.com/r/SEO/comments/efga8i/whatschemaorgpropertyshouldiusefor/.