Google Entity Stacking Should Supplement, not Replace, Link Worthy Content

Google entity stacking is a misunderstood SEO tactic, which is a shame, since it is so powerful. To use Google entity stacking, you have to have multiple backlinks from Google entities, such as Google+, YouTube and Google Maps. Google indexes their own sites quickly and each one has high authority, so the backlines are valuable.

Multiple SEO firms sell Google entity stacking services, offering it as white hat SEO, with no risk of a penalty from Google. You can do your own Google entity stacking by opening a Google+ account, which allows you to add three links. Maintaining the account takes time; it usually isn't key to too many SEO campaigns, especially since other social media platforms are more popular. Make your Google+ posts a reference for people and you will earn more links.

Local businesses can create a Google My Business account and a public custom map for two more backlinks from Google. Create a YouTube channel and post a few videos for another backlink from Google.

Create a Blogger blog (Blogger is owned by Google) and create an interesting blog that is relevant to your money site. Link back to your site occasionally, but don't make the blog appear to be created just for link juice. Keep your blog updated as well; abandoned blogs don't have any authority. Companies often use their blog to show off their human side, such as posting photos of company events and causes that the company supports. This gives you content ideas, as well as showing potential customers that there is a person behind the brand.

Backlinks from Google are great for SEO, however, nothing beats composing engaging, link worthy content. Having a variety of websites in your niche link back to your site will move you up in the search engine rankings. It takes time to build a backlink profile; be patient and concentrate on your content instead.