Google Analytics and General Data Protection Regulation Requirements

The General Data Protection Regulation is causing a American bloggers and website owners sleepless nights as they wonder if their Google Analytics is GDPR compliant. Webmasters only have a few more days to ensure compliance as the May 25 deadline draws closer. The European Union privacy regulation affects any website or blog that collects any identifiable information from EU residents, and the list of identifiers is long. The GDPR identifies two entities, the controller and the processor. A website owner in a controller and Google Analytics is the processor. You are responsible for making sure that your processor is abiding by the regulations. Google is not responsible for taking care of your GDPR responsibilities. If you don't have a GDPR complaint privacy policy on your website after May 25, expect Google to close your Google Analytics account. For any personal identifying information that a webmaster collects for their analytics, there must be clear consent given by the website user. Anyone collecting pseudonymous identifiers has to get explicate permission from the visitor before Google Analytics collects the information. It can't be passive permission, such as a statement along the lines of using this website means that you are okay with cookies. Privacy policies are more important than ever. The language has to be clear and easy to understand. A privacy policy should address what information is being collected, what the information is being used for and more. The majority of websites and blogs are going to need a new privacy policy to comply. GDPR noncompliant websites are supposed to receive a warning first, but after the warning, there are hefty fines. Any webmaster who has read the very lengthy regulations on the official GDPR website is probably still confused about their compliance responsibilities. Having an attorney review a site's compliance is always a good idea, however, the attorneys that do understand GDPR compliance are so busy now. For more information click here https://www.reddit.com/r/SEO/comments/8jjuz0/gdpr_analytics/.