Get your firm a hot new useful 301 redirect online

If you own an e-commerce store but purchased a dot-net domain instead of a dot-com one, does this affect your rankings? Google's search engine evaluates the level of authority your website has from its contents to its URL address. One website developer pointed out that they were unable to rank at the top of the first page, even though they used the same domain for the past 18 years.

What they did was bid for a dot-com domain under their company's name. But the website instead, redirects to a dot-net URL. From an SEO perspective, is it necessary to create a copy of the company website on a dot-com domain and delete the previous version? Other users believe the dot-net domain should be left alone since it is merely a usability issue which doesn't change SEO rankings.

On top of that, switching to a dot-com domain would render all the backlinks you've earned from other sites completely nonfunctional. You risk losing a significant portion of your traffic from other websites that link to your company's product listings. A safer option is to launch a new site to build your campaign upon. If you are trying to attract new customers, branding perception will matter more.

On the other hand, if the majority of your buyers are recurring customers, then you should stick to the dot-net domain. Of course, an SEO expert assured the e-commerce store owner that people prioritize trust and authority over the visual appeal of a website's address. While it is somewhat old-fashioned, a website released over 18 years ago will always outrank one that doesn't have the bare minimum of a blog set up, even with a commercial dot-com address.

Are you concerned about properly doing a 301 redirect? Because the value generated by their dot-net domain needs to be fully transferred to the new dot-com domain. All things considered, it is still a time-consuming process. The e-commerce store would have way too many pages to direct towards the new dot-com address. It is doable, just not worth the trouble in case their site rankings start to drop.