SEO is a difficult task to work on for a website. There are so many important aspects to understand and work on, and it may seem impossible to get them all done. While you may not be able to do everything, there are some SEO tasks that are more important than others, and those tasks are discussed below.
Get an SEO audit You may be able to do an audit yourself, but it may be best to hire someone to do this for you. An SEO audit can give you all the information you need to know what steps you should take next. This takes the guesswork out of SEO, saving you time and earning you a higher ranking more quickly.
Collect data A good place to start for this is to set up Google analytics. This tracks your traffic based on what people are searching for and many other factors. The data you should collect includes: number of visitors referrals keywords top pages average time spent on your page exit pages bounce rate conversion rate 3. Earn backlinks You can do this by networking with other bloggers or journalists. If they backlink to your content, it boosts your SEO ranking. Getting backlinks from low-quality websites will not help, however, as these backlinks must be high-quality.
Pay special attention to keywords Instead of one or two-word keywords, you should be using long-tail keywords. These are keywords that a person is likely to type into a search engine and are more specific than a simple one or two-word keyword. Making it more specific will make it more natural so that it lines up with what people are searching for.
Another way you need to pay attention to keywords is by checking to see which other websites are ranking for the same keywords. A big part of SEO is the age of a website, so if you are using a keyword that many older websites are also using, you'll rank much lower on SEO. Instead, use keywords that are different from those older websites.