Do you want to take advantage of an international market? It's not for everyone, however, e-commerce websites can see their sales soar with each new market. However, if you can't profit from an international audience, it's a lot of work.
First, decide if you want to show the same content to each country. If so, all you have to change is the language. If your site offers content in different languages, it’s important to learn how to optimize for Google. If you have the same content in multiple languages in your website, Google recommends you use a different URL for each language. Also you’ll need someone to translate your content. You can use Google translate, however, readers will know you used Google to translate the content because it will read that way. It also may appear to Google that the content is low-quality.
There are several ways to sell internationally. It's highly recommended you purchase a country-coded top-level domain for each country. From an SEO standpoint, this is the best option as Google will favor as .de websites in search results in Germany. It also shows consumers in another country that you care about them. This is an expensive option, as you will need to purchase multiple domains, so concentrate on countries where you already get traffic from according to your analytics. Your other options are subdomains or using different folders.
Many of the high competition keywords in English are easy to rank for in another language. It's very important to do keyword research in every country that you plan to target. Don't assume that a common phrase here will be a common search term in another country. Hiring a competent translator is very important because they will understand the language as it is spoken in another nation so there are no misinterpretations. For more information click here https://www.reddit.com/r/SEO/comments/c3rbqd/howtoaskquestionshere/.