Find Out What Matters the Most to the Google Crawlers
A person who has been doing SEO for about one month has noticed a perplexing issue, and they wanted to get some advice from people who have been at it for a while. They looked at the analytics for their own site and a competitor's site. They found that their site has higher domain authority than the competitor. However, the competitor has a higher number of unique pages linking to its site. The competitor is ranked on page 2 when doing a Google search, and this person's site is not even on the third page of results. The SEO amateur wanted to know why their rank is lower even though their domain authority is higher.
One experienced SEO marketer wrote back and stated that Google ranks pages individually, not sites. It could be that the competitor has better page authority. This person also explained to the amateur that the competitor's links could have higher domain authority, which is also raising their search engine rank. Finally, the expert noted that there are some things that the original poster could do, such as no follow attributes for internal links and making sure that each page has two or three high authority outbound links from unique sites. Finally, the pro said to be patient. SEO takes time. The original poster should work on it and take a look in four to nine months.
Another person wrote back to say that domain authority currently has less significance to the search engine crawlers. A person followed up this point to state that the original poster needs to do more with back links. Domain authority is just a measure that Moz uses in its analytics. It is not a ranking factor that Google uses, but back links are a ranking factor. Several more people reiterated that the site is new, and it takes time to move up in the rankings. Most of them suggested that for now, the original poster focus on getting great links and updating the site with fresh and relevant content on a regular basis. This will also give a boost to SERP. For more information click here https://www.reddit.com/r/SEO/comments/cv33ac/helpmuchneededadvicefor_amateur/.