Evolution of SEO Trends in Website Ranking

Search engine optimization, like any industry or school of thought, is in a constant state of evolution. As new ways for websites to gain an unfair advantage in SERPs get discovered and adopted as trends, search engines like Google regularly update the metrics their ranking algorithms use to determine whether a given website should be considered authoritative enough as a resource to be placed among the earliest listed results. Websites that may have executed SEO tactics to the best of what industry standards were as of five years ago unavoidably have to adapt to the changing rules, some of which take some time to become apparent to the Internet in general. A vague trend in SEO that has slowly gained prominence throughout the years is that the quality of a given website's content is becoming less significant in relation to how well the content is presented in the eyes of the ranking algorithms. This plays into how SEO professionals need to avoid thinking mechanically when optimizing a website for Google's sake and should instead view Google as a partner that seeks only relationships that are mutually beneficial. The quality of the markup at work behind a given page's content should be high enough that anyone looking for that sort of content will assuredly reach it through Google's search service; Google logically rewards websites that optimize their markup because it essentially helps Google's own image as a reliable service. Another trend that can be expected to reinforce itself in the coming years is the increase in power, flexibility, and overall usefulness of SEO-related utilities that are readily available to anyone. This will likely strain the business prospects of smaller firms dedicated to providing SEO services because they would appear increasingly redundant. Since the algorithms Google employs are an extension of what is ultimately applied artificial intelligence, future SEO utilities can be predicted to advance their own AI-driven functionality to compensate. AI is therefore clearly on course to become increasingly bound to Internet culture and how well Google can sort websites to make them the first results seen by relevant audiences. For more information click here https://www.reddit.com/r/SEO/comments/auxjsq/whatisthefutureofseofor_you/.