Crafting Concise Meta Descriptions for an Optimized Website

One of the many important steps that a web owner must take in order to advance a website's business is to create descriptive text about the site in the meta tags of each of its pages. When a search engine like Google displays a list of websites in response to a search query, each site's entry in the list is ideally accompanied by a brief and highly representative description that will inform search engine users about what the website promises to provide to its visitors and customers. Meta content tags on the site are what supply these descriptions, and Google is well-known for imposing a limit on how many characters a meta description is allowed to display; if a meta description breaches this limit, the remainder of the description will be cut off by Google and replaced with an ellipsis. Up until December 2017, Google famously restricted the size of a given meta description's displayable portion to a maximum of 160 characters. However, Google temporarily increased this limit to over 300 characters, but it now appears that another policy change that took place in May 2018 restricts various websites to meta descriptions that span around 150 characters while allowing other websites to feature much longer descriptions. Google's algorithms dynamically decide whether or not a website warrants space for a much longer meta description, and they now measure the available space in terms of pixels. Web owners now find that their websites are better served by using meta descriptions that are no longer more than 150 text characters long. However, the main reason to keep a meta description short is to appear visually neat in the eyes of potential customers, and it does not actually hurt a website's ranking in SERPs if the description does extend out of its bounds. Some web owners now deliberately write their meta descriptions as a pair of complete segments that each stretch across 150 characters worth of space. The logic behind this is that there is always the possibility that a website's meta description will be allowed to display both halves. For more information click here https://www.reddit.com/r/SEO/comments/93vo8f/metadescriptionlength/.