Copywriting and SEO Have a Lot of Overlap in Marketing

The content on a given web page is obviously a critically important factor that Google's algorithms sift through and assess when determining what SERPs that page belongs to and how high that page and the rest of the website should generally place on their respective SERPs. Content can exist to be informative and share the author's perspectives, and it is always carefully constructed around distinctly identifying keywords so that the page can optimize the likelihood that it will attract a sizeable stream of interested web traffic through its placement on appropriate SERPs.

Once the page's intended audience hypothetically lands on it, however, a specific kind of content must play out its role if the website intends to sustain a business based on turning traffic into conversions. This is called web copy, and it is carefully constructed to engage potential customers with prose that ultimately aims to convince readers of the value in taking the site up on its offered products and services. It aims to promote the website's brand in a way that is not necessarily dissimilar to online ads; in fact, the text one sees in actual ads through targeted campaigns such as emails can always be categorized as copywriting in some way.

Copywriting is seen more as a marketing skill than something that relates to SEO, but the two disciplines overlap when the web copy is present on a web page that gets regularly indexed by Google for SEO-related reasons. Web copywriters should therefore have a grasp of basic SEO concepts such as the value of having backlinks present on external websites and the ability to use and interpret SEO-auditing software.

Web copywriters have a delicate task to put up with because their roles can entail having the same text serve the separate needs of Google's indexing procedures, uninformed customers who have not yet reached the website, and potential customers who make it onto the site and require guidance and instruction. Presumably, copywriters would already know about serving the latter two demographics, so learning the basics of technical SEO should be enough to let them expand their craft. For more information click here https://www.reddit.com/r/SEO/comments/e6ut9u/anycopywritershere/.