If you're working on getting great content onto your website, it can be slightly disheartening to see your initial ranking in Google's search results once your site is indexed. Your initial ranking depends on a number of factors, such as domain age, your competition, your website's architecture and more. After a few weeks, Google can determine how helpful the content is and how well-written it is by your bounce rate and links back to the content. If people like the content and show it by staying on the page or linking to it, your ranking will increase. Google and Bing may determine your content's relavancy to a search query by looking at keywords, however they also want to return well-written, high-quality content. Search engines usuially leave a determination about a piece of content's quality to searchers, which is why your website can move up or down after its initial ranking. If you follow SEO best practices, such as frequently updating your content, building quality links and maintaining active social media accounts, you should see a steady rise in your ranking. How fast your website rises in the SERPs depends on your competition. If you are in a highly compitive niche, such as insurance or jewelry, your competitors will slow your progress signifigantly. If you are in an obscure industry, you may see your website rise quickly. Waiting for your website to rise in the ranks is frustrating to small business owners who depend on search engines to bring them business, since people rarely look beyond page one of the search results. Unfortunately, it can take six to eight months for a great SEO campaign to show results; some business owners simply can't hold out that long without sales. Most turn to PPC campaigns to generate revenue until they see results, but this can get expensive in highly competitive niches. If this is happening to you, don't become tempted by unethical SEO practices, Google always catches webmasters who cheat. For more information click here https://www.reddit.com/r/SEO/comments/9wljll/inoticed10articlesrankedin4thor5th_page/.