Car Dealer Listings Cause Controversy

An online marketer and SEO professional just shared in a large online marketing community forum that Google My Business now allows car dealerships to have more than one listing. They can have one listing for each manufacturer they sell. They can also have one listing for each department. For example, if the auto dealership sells Mazda, Hyundai, Toyota and Nissan, they can have one listing for each of those sales. If they also provide service, parts and other services, they can have one listing for each of those for each manufacturer. This person wanted to know what other online marketing professionals thought about these changes.

One person was flabbergasted by this. They noted that one dealership could have a dozen or more separate listings for one address with this rule change. Someone else claimed that most dealerships only stock one or two brands, but this might not be the case for used vehicles, lease turnovers and even new car dealerships.

Another person who has done auto dealership websites liked the change and thought it would help dealerships a great deal. They also thought it could apply to other types of stores, such as fashion, farm or industrial equipment and more.

A lot of people wondered if these new Google My Business rules would apply to their retail stores. One person who owns a spice store wanted to know if they could also set up multiple listings, one for each brand of spices they stock. Another person wondered the same thing. The original poster wrote back and said that for now, the Google My Business rules only specify this for car dealerships.

An automotive digital manager at a car dealership with more than eight years of experience also weighed in on this issue. They said that this delineation has been available to them for a while, and it was not news to this marketing person. They also added that it gets confusing to the consumer because most dealerships would have the same information. For example, a dealership that sells new Toyota cars probably also sells used ones and offers Toyota service. For more information click here https://www.reddit.com/r/SEO/comments/fduqau/autoindustryalertgooglemybusinessnow_allows/.