Building up backlinks is now an increasingly important task.

A new website may be struggling to raise its monthly traffic. In order to get noticed, you must be resourceful about promoting your site content. Search engine algorithms detect certain keyword phrases and proceed to rank them in the "results" pages whenever someone does a search on Google. The higher the ranking, the more likely your content will appear on the front page. One powerful strategy to utilize is to receive quality backlinks from a reputable source such as big media publishers.

Backlinks are known as inbound links because they direct a viewer from another site towards yours. But whether the keyword is relevant to your niche or not matters more. Backlink stuffing is a bad idea when Google Panda actively punishes content that links to off-topic sources or spammy sites so one must be careful with reciprocal links.

For a starting website, the most important thing is to create basic pages that will define your niche, providing useful information to interested viewers. It should be done one step at a time. First, promote your content on social media. Once you get a few impressions, offer to do guest posts in exchange for a backlink from a popular authority site. Links vary in strength since some niches are more popular than others.

Concerned about Google Sandbox indexing your site before you put up backlinks? It's not as problematic as people claim. After all, Sandbox only penalizes the rankings of people who buy multiple domains that solely exist to refer to other domains. The quality of your backlinks far outweighs the quantity. If the backlink is relevant to the purpose of your website then you are on the right track. To maximize SEO, the more difficult part is figuring out how to raise domain authority.

Google's Penguin update has changed the whole system behind SEO. For one, the readability of content affects search engine results thereby rewarding backlinks that show increased engagement among the audience. But a backlink to poorly-written content is going to get ignored which is true even on media publishers like Forbes.