You put a lot of work into your content, and even if its run its course, you don’t necessarily want to scrap it completely. Luckily, there’s another option: update it to make it modern and relevant, then get even more traction out of it. Here’s how to do that.
Update the Content’s SEO
If you feel like some keywords aren’t working for you anymore, you can remove them and replace them with new SEO. However, if the content is getting great traffic, you don’t want to remove the SEO that’s performing well. You can, however, rewrite some of the content so the same SEO is used in a more natural way, and you can add some related keywords that you feel will improve search results.
How to Handle the Posting Date
Should you update the posting date or leave it as-is? This is really a personal decision, and either option is fine. If you want it to be obvious that the content is new, and if you updated a majority of the content, it’s fine to use the most recent posting date. If you opt to leave the original date, though, put a note at the top to let readers know when the post was last updated.
How Much of the Content Should You Replace?
When updating content, do you replace just a few sentences or almost everything? There’s no straightforward answer to this because it depends on what you’re working with. If the content is out of date or inaccurate for some other reason, you’ll need to replace it. However, if the content just isn’t thorough enough, keep what you have and then fill in the gaps with additional content. And if the writing is poor, you’ll want to fix errors and awkward wording regardless of how much of the content you’ll need to change.
When you opt to update old content, you can see an influx or traffic. Getting extra traction out of content you already put work into is an excellent example of working smarter instead of harder. For more information click here https://www.reddit.com/r/SEO/comments/f1pw6z/updatingoldcontentwhatwouldyouadvise_me/.