Benefits of the Recent Google Search Algorithm Updates for Websites

The persistently updated algorithms Google has used to judge the quality and relevance of indexed websites and pages in regard to granting them fitting SERP positions have routinely ensured that web owners should only ever concern themselves with supplying strong content that fits relevant industry niches. In the earlier days of the Internet, it would always come across as a tempting option to "game" Google's systems and fabricate a positional advantage over competitors through even basic black-hat schemes such as keyword stuffing.

For website owners, it is virtually impossible for any website nowadays to happen upon an unduly easy means of becoming ranked as more "relevant" than its content actually is. However, for the Google search engine's users, up until very recently there was an overly mechanical set of unstated "rules" that restricted the flexibility of what could be realistically entered as queries, and users would often be forced into querying slightly inaccurate searches. This mainly revolved around how Google's search function mainly operated on whether there were substantially meaningful words within the query and considered components of a complete sentence, such as prepositions, to be practically meaningless filler.

Users of the Google Search service benefit from a recent algorithmic update called "BERT," which goes a long way toward making the software interpret the wording of a query in a way that a normal human mind would. Previously, if a user made a query asking about traveling plans from one location to another, the search results would assume that either location listed in the query's text could be the destination. The word "to" in between the locations' names would be overlooked even though, in the English language, it carries out the critically important role of designating the location following it as the destination and the location before it as the departure point. The BERT update decisively squares away this issue and is predicted to fix roughly 10% of all searches on the Google service. Since this improvement only helps web searchers reach what they intend to, webmasters have no need to adjust their SEO strategies to "capitalize" on this. For more information click here https://www.reddit.com/r/SEO/comments/dpxzt5/yourthoughtsonthebertserpupdate/.