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An Unwanted Association with IP Can Affect a Site's SERP

Any website that is connected to the Internet receives an identifying label called an Internet Protocol address, which is a critical component in the process that allows one device such as a web browser program to access information stored on another device such as a server. ...

Use Google Analytics to Track Trends in Keywords and SERP

Google Analytics allows a website's owner to chart both the number of distinct visitors that any page on a website receives and the percentage of a page's total viewers who exit the site rather than proceed to another page. This latter value ...

A Site's SERP Takes Into Account the Number of Backlinks

Even if a website successfully implements solutions to the majority of common SEO-related concerns, it may end up getting very irregular amounts of traffic from one day to the next. This is a common problem faced by any website that is trying to stand out within ...

Auditing Tools are a Must for SEO Success

Even if the owner of a website believes that he or she is completing all SEO-related tasks necessary to keep that website in a competitive position on SERPs, no one can ever be sure if every task is being completed in the best manner possible without ...

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