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Google's focus on site expertise, authoritativeness, trustworthiness are confusing some website publishers who are seeing their sites tank in the SERPs. Publishers complain that competitor's sites rank higher, even though the site has poor quality backlinks and thin content. The update has ...
Some WordPress plugin components are virtually mandatory. Jetpack is one of them, and the Akismet antispam commenting plugin is another. When it comes to search engine optimization, the Yoast plugin certainly comes to mind, and its free version is used by millions of website administrators as ...
In 2019, structured markup coding will continue to be one of the best on-page search engine optimization strategies, but it is up to developers, designers and online marketing professionals that they implement the most adequate schema markups. With the right schema in place, rich snippets are ...
Web developers who outsource search engine optimization for the purpose of completing projects for new clients often run into situations that are less than optimal. On one hand, they encounter SEO agencies that mostly focus on drafting online marketing plans based on industry trends, but they ...