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The notion of artificial intelligence being in common use for many people's everyday tasks originally seemed like a subject that could safely be relegated to science fiction stories. When one thinks of society's current drive to research and advance the human race& ...
Search engine optimization, like any industry or school of thought, is in a constant state of evolution. As new ways for websites to gain an unfair advantage in SERPs get discovered and adopted as trends, search engines like Google regularly update the metrics their ranking algorithms ...
When Google and other search engines' crawlers come across a given website, among the various aspects of the site they assign ranks to as part of the process that will eventually determine its placement in generated SERPs is its "authority." Both the overall ...
A common way for a company to gain an edge over competitors in terms of its website's placement on Google's search results pages is to research the kinds of external websites that are maintaining valuable backlinks to the competitors' own websites. ...