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Should Differeing SEO Strategies Be Used WIth Different Platforms?

A marketing and coding professional wanted to know if there should be a difference in strategies when implementing SEO on a Wordpress website versus a Shopify website. Shopify is typically used by an individual or small business as an eCommerce platform for online sales. Wordpress is ...

Keyword Development: What's In? What's Out? What's Hot? What's Not?

An SEO developer who began their career in high school doing content marketing and continues to do so more than 10 years later has noted that he has gone through thousands of keywords and built more than 100 websites for clients over the past two years. ...

How to Conquer Keyword Difficulty and Move Up in SERPS

When planning your SEO campaign, find cost-effective keywords so it will be easy for you to outrank your main competitors. You shouldn't give up on ranking for very difficult keywords, but concentrating on low difficulty keywords, as long as they bring qualified traffic, will ...

Understanding Google's SERP Algorithms and How They Affect Your Page Rank

Google's search algorithms have been honed through decades of usage of its search service by countless Internet users spread across the globe. The sheer number of people with Internet access and the proportionally high number of companies and businesses trying to serve their needs ...

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