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You can target closely related keywords on a single page of your website. Say you sell handmade soap online. You can target buy handmade soap and handmade soap online on a single page because someone who uses either search term would be happy to land on ...
There are many reasons for site migrations, including switching hosts, domains or CMSs. You have to decide if it a migration is worth the risk of affecting your traffic. Problems can range from broken canonicals, loops, missing redirects and more. All problems are fixable given enough ...
A marketing professional who focuses on local search engine optimization (SEO) campaigns has created a checklist for 2019. This checklist includes a step-by-step approach to a successful campaign. The person wanted to share this checklist with others who are just getting started or who work in ...
A web designer and content builder wanted to know if the pillar strategy works well even if a brand does not have anything new to share. This person noted that it is the industry standard to use pillar articles, but they also recognized that their processes ...