An Up-to-Date Google My Business Profile Can Be Very Powerful

Modern search engine optimization is not limited to technical strategies and schema; this field is constantly merging with digital marketing, and there are certain external aspects that should not be ignored. Google My Business is such an aspect; any kind of commercial enterprise that operates at a local level or has a local presence should have an updated GMB profile that covers all the bases.

You could easily argue that Google My Business by itself can account for more than 50% of SEO efforts for small local businesses. Seasoned SEO professionals will always start with GMB completion and improvement before thinking about other crucial factors such as inbound links. Right off the bat, you should take care of the GMB basics such as name, address, telephone number, website, and hours of operation. Keep in mind that GMB listings can be verified, and this is something that established SEO agencies will work hard to complete.

The GMB sections that require more attention are:

• Questions and answers
• Products and services
• Categories
• Business data

Once you get going with products and services, you will want to constantly generate new content such as blog posts, preferably on Google's own blogging platform, and YouTube videos.

The search engines also have many other tools available for your Google Analytics account that can show a complete profile of your business or any other relevant details such as business names and websites. As you can see, in addition to Google Analytics, these tools can greatly help you in building an overall profile of your business.

Now, just as a side note, to ensure that you are on top of any sort of marketing optimization, please sign up for a business account with a good service and provide a few details about your business. You will gain a whole bunch of feedback about all the SEO practices of your business. You can use these data to improve your overall ranking for the next day and keep your business in the spotlight.

Do you use Google's free email alerts? Is it useful to you? What kind of things do you think you could optimize your email marketing strategy for? For more information click here https://www.reddit.com/r/SEO/comments/np186f/adviceongooglemybusiness_optimization/.