AMP Is a Good Plugin for Use on Google News

Websites built with Accelerated Mobile Pages from Google load very quickly. There are templates for different types of website, including e-commerce sites, which work with desktop, laptop and all mobile devices. Google has many success stories of organizations using AMP, including The Times of India, TransUnion and CNBC. With these and other sites reporting faster loading times and increased engagement, it's hard to believe SEO professionals won't use AMP for anything but news websites.

To use AMP, developers have to use approved HTML code, CSS and JavaScript from the library Google offers. E-commerce developers say they can't add important JavaScript driven features and dynamic shopping cart pages. AMP's blog says improvements now support interactive experiences but payments still have to be handled on a non-AMP page. There are also third-party integrations available.

AMP is open-source with contributors from Yahoo, Bing, Twitter and more companies. Since AMP is seen by many as an exclusive Google product, people think it may give them an edge in the search results. Most users are not familiar with the lightening bolt shown in the search results for AMP pages so there won't be any foreseeable advantage.

For webmasters who already have a website which loads fast on mobile devices, it probably isn't worth managing AMP pages. News sites will benefit if they can secure a spot in the carousel in SERPs, however, other types of websites may have to sacrifice functionality for speed. If your website already uses lazy loading, prerendering and other methods to make the site load faster, you may not need AMP.

SEO professionals pretty much agree that AMP isn't worth it except for news websites. It's better to learn how to build a website which loads quickly without AMP so you can have all the functionality clients prefer to see on their site. For more information click here https://www.reddit.com/r/SEO/comments/bsegey/ampyayor_nay/.