Advantages of Moving to Secure Sockets Layer Protocol

Websites can only benefit from installing the Secure Sockets Layer protocol because it causes any connection between a given website's server and each of its clients to be more secure than it would be otherwise. When a website makes use of the SSL protocol, that is visibly indicated to users by the website's URL beginning with the letters "https." Furthermore, there is often a green flourish and a symbol resembling a shut lock displayed in the area of the URL bar in various browsers to further indicate that the protocol is active. This assures viewers accessing the website that it has a baseline and thorough level of protection against malicious software that roams the Internet and attempts to steal personal information transferred between computers. Some might believe that changing the website from "http" to "https" counts as the sort of URL change that would cause a website's current rankings in search engines to be temporarily lost. Ordinarily, when a website moves to a new domain, the fact the website no longer exists at the URL that search engines have formally been accustomed to means that the website is effectively no longer existent to them unless proper 301 redirects have been left behind to point them to the new location. However, a website staying at its current domain will remain properly charted by search engines regardless of a new SSL certificate, so their rankings should only be changing in the random ways they normally change. Websites on the front pages of SERPs rise and lower in position all the time, so any lowering that occurs around the time the certificate is installed should not be seen as a result of that. If the website was created through WordPress, it is good practice to use its administration interface to change the site's URL to the "https" version during the certification process. Even if the website is not powered by WordPress, however, one should refrain from using plug-ins to facilitate the migration process because a website's performance runs the risk of being impeded by technical conflicts as its list of active plug-ins expands. For more information click here https://www.reddit.com/r/SEO/comments/9qbf0g/myhighrankingwebsiteusingwordpresswas_just/.