Ad Blockers and Affiliate Marketers: A Primer For Success

About one in four people in the U.S. use an ad blocker and they are most popular with 18 to 29 year old individuals. Affiliate marketers often believe the ad blockers block banner ads and annoying popups, but they can also keep users from seeing affiliate links. This can undo all the hard work affiliates put in to pre-selling a product. Publishers build trust with their readers by sharing their experience with a product; readers are usually receptive to this type of content, however, in a few cases, these personalized insights are treated the same as an annoying flashing banner. Publishers can download AdBlock and see how it impacts their site using several browsers.

Usually, affiliates who are in the eBay or Amazon affiliate program don't have their affiliate links blocked because these companies get themselves on a non intrusive advertising list and ad blockers ignore them unless the users requests not to see them.

Affiliates can cloak their affiliate link so it doesn't get blocked unless the affiliate program prohibits cloaking links. Some publishers install a script which detects if visitors are using an ad blocker. They politely ask the visitor to turn off the ad blocker, but this there's no guarantee they will. Publishers with in-demand content can also block visitors from seeing the content unless they turn off their ad blocker.

Affiliates also have to worry about malicious ad blockers in app stores. These ad blockers work and block ads but they also hijack affiliate links so if a visitor buys something, the ad blocker publisher gets the commission.

It's not easy being an affiliate marketer today. Ad block use may eventually decrease when publishers create meaningful content and stop providing disruptive ad experiences. We can blame the sites with annoying popups and auto play videos for making people want ad blocking software. If ad blocking software only banned ads from displaying on sites using these annoying types of ads, affiliates could make money displaying a few tasteful ads. For more information click here https://www.reddit.com/r/SEO/comments/ep1ms5/adblockblocksaffiliate_posts/.