A Good Site's Domain Uses Its Brand in the Name

Search Engine Optimization primarily concerns incorporating viable keywords into the content of a website so that search engines like Google will rank it highly in terms of how high it will appear in results pages. While deciding on a solid keyword for your website's brand identity, you should always input that keyword into Google's search engine to see which are the other websites Google currently associates with that phrase. Your aim would naturally be to make your website's content similar to your top competitors' sites for the sake of getting search engines to associate your website with the same subject matter, but you should also find ways to make your site a distinct and improved take on what normal websites covering that subject are like. An SEO tactic that is used somewhat cautiously by web owners is to purchase a domain name made up of the exact words that compose your chosen keyword so that search engines will be more directly inclined to associate the nature of the website's content with the phrase making up its domain name. For example, if the keyword prevalent in your website's content is "buy used clothes," the domain name of your website will count as an Exact Match Domain if its URL is "buyusedclothes.com." Established websites with recognizable brand names typically have domain names containing those brands instead of phrases describing the nature of their services or businesses, whereas it is common for low-quality websites without strong brands to do otherwise. This means that when a search engine user inputs a phrase that would match what the established websites deal in, the low-quality websites tend to be inordinately listed above their superior competitors. Therefore, Google is inclined toward regarding websites as spam if they have domain names literally composed of phrases that are commonly entered queries and may punish their rankings accordingly. Some websites with Exact Match Domains have managed to earn a solid reputation and stay in Google's good graces regardless, however, but they generally would have needed to be even more tactful in their implementation of proper SEO techniques than normal. For more information click here https://www.reddit.com/r/SEO/comments/8rutup/iamtryingtorankformykeywordexampleandi/.