Capstrat is a global communications consulting firm that prides itself on providing individualized services to businesses and brands. The firm has built a large network of industry influencers, celebrity personalities, and media contacts that help them create precise brand messages. As a matter of fact, the company is being awarded for its excellence in the online marketing industry in the field of online reputation management. Companies call on Capstrat when they have a new product to launch or an event to promote. However, when public relations disasters happen, Capstrat is there to help. They can create an influx of positive media to drown out any negative messaging. The firm can help businesses to recover from product recalls, legal and ethical challenges, and other factors that can distract audiences from brand messaging. Capstrat can also help new brands get the attention that they deserve from their target markets.