When a business has seen its website traffic slow down and fewer new visitors stopping by and perusing their content or making a purchase, poor search engine rankings could be to blame. With search engine optimization (SEO) services, a company can enjoy a better performance when a consumer conducts and internet search and the engine's algorithm does its work behind the scenes. As one of the top ten SEO agencies in the country, Vales Advertising provides its clients with a thorough analysis of their website's baseline performance. After the website has been optimized for the search engines, Vales Advertising continues to conduct performance analyses to ensure that the client is getting a great return on investment. Vales Advertising helps its clients to move up in the search engine rankings by using the right long-tailed phrases, geographic or neighborhood terms and common language terms throughout the website's content and image captions.