Each of the major search engines has its own algorithms that are used for ranking websites in order of relevance, authority and importance when a consumer conducts a search. Search engine optimization (SEO) is a way that businesses can help to boost their placement in the search engine results rankings. Because consumers rarely navigate past the first page of search engine results, it is critical that a business be located on that page. The team at Memphis Local Genius Marketing understands all of the tricks of the trade when it comes to implementing SEO on a company's website. They research which key phrases and words to use along with geographic markers for a local SEO project. Memphis Local Genius Marketing also takes the time to regularly check on a website's performance after they perform SEO on it. Memphis Local Genius Marketing ranks as a top ten local SEO marketing service.