As a leader in search engine optimization campaigns for law firms, Law Rank is able to help a small firm get as much attention as a big one. They accomplish this through the strategic use of data that they get from tools for keywords and key phrases. The marketing professionals at Law Rank also make use of other analytic tools. By performing an assessment of a client's website, they know where the site ranks for different search terminology. Law Rank does the same for the competing law firms of its clients. Law Rank then gets to work on updating a site's architecture, including tags and headers, in order to get more attention from the crawlers and achieve a better search engine results placement on Google and other search engines. Law Rank uses hard data in order to drive all of its campaigns, which leads to measurable success within some months.