Frontier Marketing is a digital marketing company located in Irving, Texas that is all about delivering results for healthcare providers. They have the knowledge and expertise to quickly increase the profitability of their clients. They do this along a variety of fronts. Pay-per-click ad management is one of their core services. Unlike search engine optimization, which can take some time to start yielding results, paid search marketing can start bringing in traffic to your website almost immediately. The same thing can be accomplished with their Facebook advertising service as well. E-mail marketing is a third part of their online marketing strategy. All of these combine to bring in highly targeted traffic from keywords that are specifically relevant to what specific medical services you are offering potential patients. There is one service they offer that magnifies the effect of all these other marketing services, and that is landing page optimization. Once your online ads have generated a click, the question of what page they are clicking through to and whether that page will convert them from a visitor into a prospect becomes all that matters. This is where landing page optimization comes into play. A single webpage can be more easily targeted around a specific product, service or offer. The team at Frontier Marketing know how to coordinate online advertising efforts with focused landing pages that are specifically related to the keywords in those ads, which boosts conversion. Their website has an informative blog full of tips for improving online outreach.