Rowe Digital is a company that specializes in search engine optimization. They are experts in the field and can help a company with their link-building needs. They use a type of analysis called SEAD to identify the best sites to link to a client's site. This is based on competitors in the client's industry and the top-ranking sites for the chosen keywords. A team of writers will create original content with natural links to a client's site in order to attract high search result ranks. Rowe Digital will keep up with changes in search engine algorithms and make sure that their clients' sites are up-to-date. The firm has been in business for five years, but they have decades of experience working with SEO. Part of the reason the company exists is to create jobs in a small town in New York state called Utica. The founder of Rowe Digital lives there and noticed that the town was in need of new jobs since so many manufacturing jobs have been lost in the area. Rowe Digital has worked with Coca-Cola, Siemens, BlueJeans and BTG Interventional Medicine.