RankLab is an Internet marketing and search engine optimization company. They are headquartered in San Diego, California, but work with clients all over the United States of America. RankLab wants all potential clients to know that customer service is extremely important to them and unlike many other SEO companies, they stay in frequent contact with all of their clients so they know what is happening every step of the way. The first step in RankLab's digital marketing service involves creating a digital strategy. During this phase, RankLab works with their clients to determine a specific market, establish the desired target audience, and locate and analyze all potential competitors to the clients' business. The reason RankLab wants to know who the competitors are is so that they can find unique ways for their clients to stand out from their competitors by offering things that are not currently on the market. RankLab markets themselves as company that will always go the extra distance for their clients to ensure that they become leaders in their industry, not just another pack of the mill company. RankLab has performed work for several notable clients including The North Face, Pinkberry, Recreational Equipment Inc., Rehabs, and Foundations Recovery Network. Clients of RankLab will be pleased to know that they focus on increasing organic traffic with search engine optimization techniques and strategies. This means that they do not simply pay to bring just any Internet users to their clients' websites. Rather, they look to increase traffic from targeted audience members only.