Future Proof Web Design was a website design company that aimed to create websites that would not fall behind in technology and design when new technologies and customs were introduced to the online business industry. They specialized in creating websites for non-profit and small businesses. Once they finished creating a website for a client, they would continue the business relationship with the client and perform search engine optimization services on the site to help bring in new customers and targeted traffic. Their search engine optimization strategies were focused around using HTML5 markup, a progressive enhancement that included CSS3, and a responsive web design. Other services that were offered by Future Proof Web Design included logo design, web marketing, and web content services. Unfortunately for Future Proof Web Design, their business model was not able to keep up with the rapid growth of Internet technology, and they were forced to close down their business. It is somewhat ironic that the company, which was founded on the idea of creating "future proof" websites for small businesses, was not able to "future proof" their own business. However, Future Proof Web Design did have some successes while they were in business, at one point being named the twelfth best search engine optimization firm by Internet company ranker 10bestceo. Given their initial successes and the fact that the services they offered are still highly needed and prevalent today in the online business world, it is surprising and disappointing that they were not able to stay in business for more than a few years.