Just think about the amount of time that you feel the average person spends on social media. Now, you can double that and you might be correct. This is just to show you what marketing potential you have via this medium. It is important for your business to reach its target audience, but the best way to accomplish this is changing as technology evolves. You now need to look at social media as a primary way of getting your message across. This might seem to be a difficult task to accomplish on your own, but it is something that Frontporch actually excels at. This is because they are widely regarded as the best Social Media Marketing Agency in the industry. Their team of developers stays abreast of the latest trends in algorithms to know just how to target a specific demographic group of social media user. This will generate more traffic for you.