Social media marketing is a challenge, because too many ads turn customers off. People also do not want to see ads that are not relevant to their preferences or activities. Finding the right balance is difficult, but SEO Inc is able to help companies achieve it. One of the techniques used by SEO Inc is SEO in the ads. By using specific keywords and key phrases in the ad, SEO Inc is able to target it at the client's preferred demographic. This ensures that the ads are only shown to the people who are likely to be interested in the product or service promoted in the ad. When fewer irrelevant ads are shown, consumers are more likely to click on the ads that they find to be interesting, useful or relevant to what they like. SEO Inc also uses great visual imagery, including videos and photos provided by the client.