Social media marketing is actually a set of services, and few businesses can do without it in today's competitive economy. Most adults and many teenagers have at least one social media account. Most of those account holders check in at least once per day, making them the ideal target audience for a marketing campaign. SearchBloom uses a multitude of strategies for marketing to audiences on social media. One of their top options is the pay per click (PPC) ad, which allows consumers to engage in a self-selection process. The people who want to learn more click on the add, and the client does not have to pay for people who see the ad but do not click on it. This makes for a highly cost-effective campaign. SearchBloom also posts on behalf of its clients. They can set up videos and fun posts that inspire viewers to engage with the client.