Straight North is a top social media marketing agency. They optimize websites for search engines and social media marketing. Their goal is to help their customers increase web traffic and sales through techniques they have tested online. They also offer email marketing services. They create "responsive websites", or websites that adjust themselves automatically to increase traffic and efficiency. They claim that their services are more important than ever in an increasingly digital world where a large portion of sales made by many companies are done online and where marketing is often done best on social media and through the strategic use of email. They have been operating since 1997