To compete in the 21st century you must pursue a robust online marketing campaign. Social media marketing should be at the center of this strategy. Facebook, Twitter, and Snapchat command an audience of over 3 billion people between them. No business can afford to ignore such a large market. Engaging with potential customers on social media makes you more accessible. It gives you the opportunity to open and sustain a dialogue with people who may give you their business. Creating the right strategy to make the most of social media can only be done with the help of dedicated professionals. Straight North is a social media marketing agency that can deliver this level of service. The firm has recently received an award for superior work in the field. Straight North has worked with companies of various sizes in industries of all kinds. Experts from the firm can sit down with your team to develop the SMM strategy that is right for your business.