Front & Social believes that aggressive calls to action do not always work in bringing in customers to a business. In the competitive world wide web, it is important to use a variety of marketing tactics to draw in customers who are willing to spend money on products and services. Front & Social is the type of agency that takes an indirect approach to promoting clients on social networks such as Facebook and Twitter. These popular online outlets rely heavily on frequent updates that feature short sentences along with some multimedia. In order to promote a product or service on social networks, images and videos have to be posted on an official profile page. Additionally, engagement has to be done to keep loyal followers hungry for more content on a regular basis. It is also possible to send out feeds to social media followers who use mobile apps to stay connected.